Business terms and jargon explained. Your business dictionary
What is CTR
CTR is the abbreviation of click through rate. Used when measuring pay per click advertising. When you advert is shown on a webpage, the ctr tells you how many people who has seen your advert clicked on it expressed as a percentage.
Knowledge is the key to success. That is why we have gone to great lengths to get you these business terms, and to explain them in Plain English so it is very easy to understand. Getting the right understanding and knowing your business jargon will keep you informed among your peers.