Business Terms and Jargon Explained

What is Competitive Advantage

This term is used in the business world to make a distinction on why a company in a particular sector is more profitable and is more appealing to the customer then another company in the same sector.

Having a competitive advantage is the difference between being in business and not being in business, also being average and being the best.

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Term created / updated 2005-09-03 12:13:51

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