Business Terms and Jargon Explained
What is Competitive Advantage
This term is used in the business world to make a distinction on why a company in a particular sector is more profitable and is more appealing to the customer then another company in the same sector.
Having a competitive advantage is the difference between being in business and not being in business, also being average and being the best.
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Term created / updated 2005-09-03 12:13:51
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