Business terms and jargon explained. Your business dictionary
What is Cost per Action
Also know as CPA. This is where an advertiser is pay by the amount of times an action is taken that is prescribed e.g. a sign up or purchase. The payment is based on results and this can be a fixed amount or a percentage of the sales price.
Knowledge is the key to success. That is why we have gone to great lengths to get you these business terms, and to explain them in Plain English so it is very easy to understand. Getting the right understanding and knowing your business jargon will keep you informed among your peers.