Business Terms and Jargon Explained

What is Cost per Action

Also know as CPA. This is where an advertiser is pay by the amount of times an action is taken that is prescribed e.g. a sign up or purchase. The payment is based on results and this can be a fixed amount or a percentage of the sales price.

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COO Public relations Watering Stock
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Term created / updated 2008-11-13 12:37:31

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