Business terms and jargon explained. Your business dictionary

What is Franchise

Is when a business image or name is sold so that you can trade using these logos as they have a good market standing. The franchiser will sell the rights with technical know-how and sometimes supplies so that the franchisee can trade. E.g. Burger king, Pizza Hut, Kentucky Fried Chicken. Individual stores may be owned by different entities using the logo and know-how of the franchiser.

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Term created / updated 2005-07-16 23:12:15

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