Business Terms and Jargon Explained
What is Value-Based Pricing
This price strategy is based on the value the customer perceives from the product or service rather than the price to make the product or provide the service. It is based on customers perception. The fashion industry is a prime example of how a £2 shirt can be sold for £20 based on the brand image of the designer or outlet.
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Term created / updated 2020-10-11 15:20:02
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