Business terms and jargon explained. Your business dictionary

What is White Label

product or service, especially common in the in the financial sector, where the provider of the service purchases a fully supported product from another source, then applies its own brand and identity to it, and sells it as its own product. The purchaser assumes the seller is selling its own product. This is is where a fully supported product is rebranded by another company and sold as it's own product. This is common in the financial sector as well as others.

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Term created / updated 2006-01-23 20:48:55

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